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These tags are very important in that they allow internet crawlers to understand where your content is coming from. The alternate and canonical tags define the different language versions of your webpage. For example, if you were to change the character encoding from UTF-8 to ASCII, any emoji that you had added to your webpage would not be displayed because the ASCII mapping does not include those characters.

A charset describes the mapping of the words that you write in your HTML document to the characters that they represent. The tag describes what the character encoding of the website is, for example the most common character encoding is utf-8. The description tag defines the content on the webpage in written words, and it will often be included in search results for your website. You define it as follows: Introduction to The Mating Rituals of Bees This tag defines the text that displays in the tab when a user opens your webpage, and it also defines the text that will appear in Google or other web searches for your webpage. The first and most important meta tag is the title of the page. Meta tags are hugely important for search engine optimization, as they are read by web crawlers that document the websites content for search engines like Google, Yandex, or Bing.

Meta tags are HTML elements that describe information about a web page not related to the page’s visual representation, like the title of the page, its language, and the website description. The primary category of information included in the head element of an HTML document is meta tags. Learn More HTML and JavaScript on InnerText vs.

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The element is used to download javascript from external sources, and is more commonly included in the element as opposed to the head. The element is most commonly used to link to stylesheets, but is also used to establish site icons (both “favicon”-style icons and icons for the home screen and apps on mobile devices) among other things. When a user agent downloads and parses your web page, one of the first things that it will do, even before rendering your page, is to follow the links and scripts in the tag and to download and execute the content therein.

Learn More About HTML on Built In’s Expert Contributors Network You Need to Relearn HTML Inside of the head element there should be metadata tags, scripts, and links - content describing the details of the document and links to external resources. The head element is actually not included in any category of HTML tags, yet it is also required to be the first child of the tag, putting it in a unique position in the HTML language. The HTML Specification defines categories for every HTML element and describes the position that the element can fit in the document. Read More From Alex Zito on Built In’s Expert Contributors Network Why Is the Internet So Slow? (And How We Can Fix It.) Implementing this element the right way can make the difference between life or death for an internet-based company, especially because of the importance of this element to your website’s discoverability through search engines. Websites that do not implement this information properly will rank poorly in SEO, will not be sharable across the internet by other websites, and may not be translated properly by modern browsers. The HTML element contains machine-readable information ( metadata ) about the document, like its title, scripts, and style sheets. The HTML element is essential to understand for web developers and other internet technologists.

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